Skip to content

How to drum up consulting business

This is an interesting article about a guy who jump started his own consulting company in a new town. It’s all about the networking.

Business has been booming for my little custom software company. We’re not ready to take over the world or release a product just yet, but things are doing OK. I’m happy. And I’ve been pondering the means by which I’ve managed to grow the business. Sometimes it all seems like a happy accident. But after a talk with a good friend and colleague, I think I understand what has happened.

How does any business get customers? By advertising? Nobody pays attention to that anymore. By clever PR? Sure, there’s always the odd person who will hire you because he saw that newspaper article about how you donated 100 hours of your time to build a website that takes donations to help cure those poor kids in the oncology ward of the local hospital. But as I talk to other solo and small businesspeople, an interesting trend reveals itself: the #1 way small firms get business is by utilizing Face Time and Free Stuff.

[ChristopherHawkins.com Blog]